WHAT IS SCHÜ??
Schü is the worlds first verjuice spirit!
So you probably ask yourself right now: WHAT THE HELL IS VERJUICE AND WHY WOULD SOMEONE CREATE A NEW SORT OF SPIRIT WITH IT???
Verjuice is a byproduct of the wine industry, grape vines are thinned, producing a haul of unripe grapes which can be pressed for their juice. Before lemons were imported into Northern Europe after the crusades, verjus added sour and acid flavors into food. Tartaric acid, better known as cream of tartar when used in baked goods, is responsible for its flavor; poured over ice and drunk straight, verjuice is a refreshingly tart grape juice.
This highly acidic juice is then mixed with some special, local aromas and alcohol, et voila, SCHÜ.
2. WHY DID WE CREATE A SPIRIT WITH VERJUICE???
Our society is shaped and molded by innovations. Almost every global industry thrives on inventiveness and competition. But only almost "every" one. In the spirits industry, innovation is often a foreign word. For almost 300 years, spirits have been produced again and again with the same basic ingredients. The seven millionth vodka, the three millionth gin, and the seven hundred thousandth whiskey are invented almost every minute. The question is therefore often justified: Where is the unique selling proposition?
It was about damn time to bring a breath of fresh air into this invention-shy industry! That's why, in the first Corona Phase 2020, we set ourselves the goal of inventing a completely new spirit! The final result: SCHÜ! The first and to date only verjuice spirit in the world. With this, we want to usher in a new era in the spirits industry!